Foremost beer brand, Star Lager gave its consumers something to cheer about with the unveiling of a new 45cl bottle for its Star Lite product offering. The unveiling which happened over an hour-long Instagram Live show, brought together fans to celebrate yet another milestone for the brand’s special offering.
First launched in 2014 under the Star portfolio, Star Lite made consumers the promise of a less filling feel beer, with a refreshing taste and less alcohol too. The brand quickly became a favourite especially among consumers who were looking for fewer calories, as the beer contains 100% natural ingredients.
To launch this new 45cl bottle, on-air personality BigMoNaija hosted fellow OAP, Osama the Comedian, to a quick chat, where they bantered about some of their beer experiences while also sharing what they both expect from the new bottle size. “Lite is the new way of life, this 45cl Star Lite bottle is a reminder that less is better,” said BigMoNaija.
The launch which was themed ‘enjoy lighter moments’, gave consumers a good opportunity to connect with one another and share some of their own experiences where Star Lite had helped them relax and refresh without losing their cool.
According to the Brand Manager for Star Lager Beer, Olaoluwa Babalola “the new Star Lite 45 cl bottles, are perfect for gradually easing into the fun, getting a refreshing buzz whenever you need it”.
In true Star Lager fashion, the launch was wrapped up with the #LighterMoments afterparty, which had DJ TTB of MTV Base thrill the online audience to an exciting playlist that kept everyone entertained. Star is the number one premium beer brand in Nigeria, widely known for its audacious feats. The brand recently held the biggest online live broadcast for a Nigerian music competition, as thousands of fans tuned in to YouTube to catch the grand finale of “Access The Stars”.
The post Amid Laughter, Banter and Good Music, Star Lite Unveils New 45cl Bottle appeared first on tooXclusive.
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