Most of us would like our music to sound better, even if we're not willing to do much about it. The only real solution — buying better headphones — costs money, and picking the right ones takes time and effort. That's why new company called BoomCloud 360 created the BoomStick, a simple $99 device that uses algorithms to enhance the sound of anything it's plugged into.
"The problem we’re trying to solve is that audio sucks," George Appling, the co-founder and president of BoomCloud 360, tells me. "If you put a CD in your car and there are four or eight speakers in the car, it’s pretty good. But if you stream Spotify on an iPhone, it’s terrible relative to that." Appling thinks audio consumption has gone backwards when it comes to...
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